This blended online workshop is designed specifically with SMEs in mind. It offers expert guidance on how to create a newsworthy press release that delivers free media exposure, grabs the attention of your target market, increases brand awareness and ultimately generates sales for your business!
About the Programme
Who's this for?
This course is designed with busy SME owners and managers in mind but is not limited to them.
Anyone with a responsibility for marketing and communications of a small to medium size business will find this extremely useful.
You can watch the videos on-demand at a time that suits you, the practical exercises take 10 mins max and the one-on-one call is available to all participants on completion of the course, offering expert guidance, customised feedback and incredible value for money too!
This course is the gift that keeps on giving…long after you have completed your first PR campaign, the very same tools and lessons learned throughout this workshop can be used time and time again to ensure free media coverage for your business whenever you have news to share with the public.
The lessons are short and easy to follow. You will be shown how to:
- Create the newsworthy hook for your business story
- How to compile a media list
- How to structure and circulate your press release to maximise your chance of coverage
At our one-to-one video/telephone session you will receive feedback and advice on how to implement your plan to best effect.
Outcomes
This workshop is going to help you to achieve media coverage, publicity and free exposure opportunities for your business. You will learn how to use simple public relations tools to enhance your brand exposure, increase your media coverage and attract new customers for free.
In just three short, on demand video lessons you will unlock the keys to successful PR for SMEs. Then you jump on a call with Carey Ann to receive expert coaching and customised feedback to ensure your media release is on point and to maximise results for your business.
Key Components
Welcome video explaining how it works
The core course content lessons are short and easy to follow
Three Video Modules
- Create the newsworthy hook for your business story
- How to compile a media list
- How to structure and circulate your press release
Practical exercises
There are short practical exercises at the end of each lesson, don’t panic they will take 5-10 minutes max and will ensure at the end of the workshop you will have a PR campaign ready for roll out!
Book your video call
The final step in the programme is booking our one-to-one PR coaching session where you will receive personalised advice on how to implement your plan to best effect.
Hear what our clients say
Contact Us
"*" indicates required fields